Africans in Italy. Senegalese-Italian TikTok star, Khaby Lame has been announced as the Qatar National Bank’s official FIFA World Cup brand ambassador throughout the tournament. The Qatar National Bank is the largest financial institution in Africa and the Middle East.
Khaby, who has over 150 million followers on Tiktok and over 80 million followers on Instagram, will have a “dreaming big” themed television commercial with Qatar National Bank.
According to QNB Spokesperson, “Lame was selected as a perfect representative of QNB Group’s values and Qatar’s can-do spirit. His ambitions have been achieved through a combination of hard work, determination, and imagination, much like the country of Qatar.”
Early in the year, Lame was listed as the top earners in the 2022 Forbes list of Under 30 Europe Art and Culture list. With this new contract as a brand ambassador, his earnings are expected to shoot up to $10 million by the end of this year. Most of his earnings come from endorsement deals and content from social media especially Tiktok and Instagram.
Who is Khaby Lame?
Khabane “Khaby” Lame is a Senegalese social media personality. He is known for his TikTok videos in which he silently mocks overly complicated life hack videos. As of September 2022, Lame is the most-followed TikToker.
Lame was born in on 9 March 2000. His family moved to a public housing complex in Chivasso, Italy, when he was one year old. He has three siblings. He studied in Italian schools until he was fourteen, when his parents decided to send him to study temporarily in a Quranic school near Dakar. Lame worked as a CNC machine operator at a factory near Turin, before getting laid off in March 2020.
After he was laid off during the COVID-19 pandemic, Lame began posting on TikTok and this led to his fame.
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