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Lego to launch first LGBTQ+ set ‘Everyone is awesome’ in support of marginalised community

Lego’s toy company designer has launched an LGBTQ+ set with the title ‘Everyone is Awesome’.

The colours of the set were chosen to represent the original rainbow along with a pale blue, white and pink representing the trans community and black and brown to acknowledge the diversity of skin tones and backgrounds in the LGBTQIA+ community.

In all but one case no specific gender has been assigned to the figures, who are intended to “express individuality, while remaining ambiguous”.

The exception, a purple mini-figure with a highly stylised beehive wig, “is a clear nod to all the fabulous drag queens out there”, said the designer, Matthew Ashton, who initially created the set for his own desk.

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“I’d moved offices, so wanted to make the space feel like home with something that reflected me and the LGBTQIA+ community I’m so proud to be a part of,” Ashton said.

The guardian reported that the set attracted attention and was soon in demand. “Other members of Lego’s LGBTQ+community came by to tell me they loved it,” Ashton said. “So I thought, ‘maybe it’s something we should share’.” He also wanted to be more vocal in support of inclusivity.

The set goes on sale on 1 June, the start of Pride month, but a few Afols (adult fans of Lego) and Gayfols have been given a preview.

Source: The Guardian