Fashion in the Gambia. Fashion. The fashion industry, once focused mostly on youth, is going through big changes. In the past, it was a place where young energy took the spotlight, and older women were often ignored, left in the background. However, the past decade has seen a shift, with older women now stepping into the spotlight, taking their place on runways, in advertisements, and in the leadership of fashion brands.
A New Era of Representation
The increasing presence of older women in fashion is more than just a trend; it’s the start of a new era. An industry once fixated on youth is now embracing those with age, experience, and a style that only grows with time. Icons like Iris Apfel and Carmen Dell’Orefice have reshaped beauty standards, showing that style has no age limit and that growing older is a strength, not a drawback.
Wisdom Worldwide: Bridging the Gap
Amid this global change, Gambian company Wisdom Worldwide has become a symbol of innovation and inclusivity. Founded in 2020 by Omid Wisdom during the COVID-19 pandemic, the company originally offered creative services like voice-overs, music production, and writing. The lockdown allowed Wisdom to bring all these services together, which led to the launch of Wisdom Worldwide’s model management, coaching, and branding branch in 2021 and 2022.
This new venture quickly gained attention, working with models in their 20s like Bintou Ndure, Sally Jatta, and Majula Joof, whose inspiring journeys have captured attention both locally and internationally. These women, now local stars, showcase what’s possible when passion meets opportunity—a core value of Wisdom Worldwide.
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Deborah Jainaba Sawyerr: A New Chapter in Mature Modeling
As the world continues to celebrate the beauty of age, Wisdom Worldwide introduces its newest model for 2024, Deborah Sawyerr. A British Nigerian with deep ties to Senegambia, Deborah, known as Jainaba to many of her Gambian friends and fans, embodies the elegance, grace, and strength that today’s fashion industry is starting to embrace.
For many women, reaching a certain age can feel like leaving their best years behind, especially in an industry that has long linked beauty to youth. But Deborah is a shining example that life after 50 can be just as lively, rewarding, and stylish as ever. Her story proves that women can continue to grow, evolve, and redefine themselves at any stage of life.
For companies looking for a mature model to be a brand ambassador, muse, or face of their fashion, corporate, or lifestyle brands, Deborah Sawyerr offers the perfect mix of timeless beauty and modern appeal. Whether it’s for activewear, Afrocentric women’s lifestyle brands, vintage fashion, or organic skincare, Deborah’s presence adds a distinctive touch of elegance and authenticity.
The Future of Fashion: A Place for Everyone
Wisdom Worldwide’s dedication to supporting diverse talent mirrors the broader shifts in the fashion industry. As brands like Dolce & Gabbana, Celine, and The Row increasingly showcase older women in their campaigns, it’s evident that the concept of beauty is evolving. The future of fashion depends on embracing diversity in all its forms—age, race, body type, and more.
Mature women bring a depth of experience, wisdom, and uniqueness to fashion, enriching the industry and breaking down outdated stereotypes. The rise of models like Deborah Sawyerr signals that the fashion world is beginning to realize that beauty isn’t tied to youth—it’s a lifelong journey.
A Call to Action
As the fashion industry evolves, it must wholeheartedly embrace the beauty and style of women of all ages. Wisdom Worldwide, with its focus on mature models, is at the forefront of this movement, proving that age is not a limitation but a mark of distinction. For brands seeking a model who reflects these values, Deborah Sawyerr is the ideal choice.
The future looks promising as Wisdom Worldwide envisions more mature models stepping forward, boldly pursuing their dreams and redefining the industry.