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Nigeria officially bans white and British models in adverts

African news. Nigeria officially put a ban on foreign actors and voice-over artists as a push to foster home-grown talent.

Nigeria bans white and British models in adverts

Nigeria bans white and British models in adverts

For many years, adverts that aired in Nigeria starred white actors and have been narrated by people with British accents but as of October, this will change. Nigeria is enforcing a ban on white and other non-Nigerian models and foreign voice-over artists.

According to Nigeria’s advertising regulator, the ban will cover all non-Nigerian actors, representing a change in national feelings toward representing the country’s native population.

”We have 200 million beautiful people here, we’ll use our own”

According to Dazed, taking effect on October 1, the outright ban expands upon an existing tariff, which requires advertisers to pay 100,000 Naira, or around £200, for every foreign model in an advert. The hope is that it will also channel more creative projects into the country and help boost opportunities for home-grown talent.